{"product_id":"primer-541","title":"Primer 541","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePrimer 541 by Microestil is a specialised bonding agent designed to bridge the gap between difficult, non-porous substrates and the microcement system. Featuring advanced adhesion promoters and a textured grip profile, it ensures that microcement can be applied over challenging surfaces like ceramic tiles, glass, and polished stone with total confidence in the long-term bond.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWhy Choose Primer 541?\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eSuperior Key Profile: Creates a textured surface that allows the base coat to mechanically bond to otherwise smooth substrates.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eVersatile Substrate Compatibility: Ideal for renovations where removing existing tiles is not feasible; saves time and reduces site waste.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eFast Drying: High-speed evaporation allows for same-day application of the first microcement layer in most conditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eMoisture Resistant: Provides a stable interface that is unaffected by the alkaline nature of cementitious mortars.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eTechnical Specifications:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eApplication: Brush or roller.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eSubstrates: Ceramic, Terrazzo, Polished Concrete, Wood.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e60-75gr\/m2 per layer\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Microcement Company","offers":[{"title":"1 Litre","offer_id":53600345522514,"sku":null,"price":55.0,"currency_code":"GBP","in_stock":true},{"title":"5 Litre","offer_id":53600345555282,"sku":null,"price":230.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1078\/9247\/4194\/files\/PRIMERP541.png?v=1781019990","url":"https:\/\/polished-plaster.com\/products\/primer-541","provider":"Microcement Company","version":"1.0","type":"link"}